About

Yoni Samuel-Siegel

Founder & Principal, Enrollment Design Studio

20+ years in education. Former COO. Founder of EDS. I started this practice because too many schools are working incredibly hard on enrollment — and still falling short. The problem is almost never effort. It's design.

A smiling man with short dark hair and a beard, wearing a black shirt, outdoors with a blurred green background.

My story

I've spent 20 years inside schools and networks. I know what it looks like when enrollment works — and when it doesn't.

I started my career as a teacher, and somewhere along the way I became the person schools called when things weren't working. That led me into operations and systems leadership — eventually to a Chief Operating Officer role at Prospect Schools, where I spent years building the systems that schools run on.

Throughout my roles of the last 15 years, enrollment kept coming up. Not because schools weren't trying — they were. But effort without design is just exhaustion. I watched talented, committed teams work incredibly hard every spring and still miss their numbers, because nobody had actually designed how enrollment was supposed to work.

That's what EDS is built to fix. I started this practice to bring the same systems-thinking I used inside schools to leaders who need a strategic partner — not a vendor, not a template, not a one-size-fits-all playbook.

Today I work with charter networks and school leaders across the country on enrollment strategy, operations design, data infrastructure, and leadership development. Every engagement is different. Every solution is built for the specific community it serves.

My philosophy

Enrollment isn’t a season. It’s a system.

Design over reaction

The best enrollment outcomes aren't the result of heroic effort in March. They're the result of intentional decisions made in September, October, and November.

Context over playbooks

Every school community is different. What works in Houston doesn't automatically work in Philadelphia. I don't bring answers — I bring a process for finding yours.

Systems over heroics

A school that hits enrollment because one person worked 80-hour weeks is fragile. A school that hits enrollment because the system works is sustainable. That's what we're building.

Want to work together?

Start with a conversation. No pitch, no pressure — just a chance to think together about what your schools need.

Schedule a conversation

yoni@enrollmentdesign.com  ·  856.210.3512